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New SEO Toolbar Released by SEOBook

If you normally use the Google toolbar to check the pagerank of web pages you can finally exchange it with something better. Recently, Aaron Wall released the beta of a new SEO toolbar and I must say I am pretty impressed with all the features packed into it.

Case Study: Standing out in an industry with bad customer support

How excellent customer support let people do the marketing for you. This site is hosted by Fused Network and there is a whole history why I abandoned the Dutch web host companies to join a Canadian one. But to tell the story in short. I bought webhost, something didn't work. The webhost company couldn't or didn't want to fix it with as result that I couldn't launch this website. Finally they just ignored my support tickets.

Boost Conversions with Consumer to Consumer Marketing

People talk about your company/website and whether the conversation is positive or negative has a big impact on the number of customers you get, concerning the people involved in the conversation. Business to consumer marketing has an effect on the course of the conversations which are being held. We call these conversations customer to customer marketing. That's why understanding the C2C marketing process is an important way to boost your website's conversion rate.

Internet Marketing Companies Should Welcome Students on Work Placements

Why is it so hard to get responses from Internet marketing consultancy companies when you ask them whether you can work there as trainee? After all, letting a student work for you is cheap, they are pretty enthusiastic and they learn fast. Companies probably see work placements as a burden, but it is not. Sure you [...]

Avoiding Dates & Slashes in Search Engine Friendly URL’s

Ever wondered why many search engine friendly URL’s look like this? www.example.com/archives/2008/11/27/dates-and slashes-what-to-avoid-in-search-engine-friendly-urls/ Having URL’s with too many slashes in the year 2005, was still negative for your rankings. In 2007 Matt Cutts stated that the number of slashes in your URL isn’t a factor in your Google rankings anymore (Source: Stephan Spencer on Cnet). But a [...]